Shoe Manufacturing Companies
An apprentice program that educates graduates from secondary schools gives young people the opportunity to get training as shoe manufacturers. At the moment, the adidas Global Technology Center in Scheinfeld employs ...
Shoe Manufacturing Companies
I am looking at the faded picture of the young Adi Dassler – proudly standing in his shoe factory. I can literally smell the intense fragrance of leather and glue. I can hear the sewing machine and it feels as if I am right in the middle of Adi’s shoe factory in Herzogenaurach in the 1920s. But today, the adidas production line looks, sounds and certainly feels totally different.
Scheinfeld is a place less than 40 kilometers west of Herzogenaurach, which has become the last location for adidas shoe manufacturing in Germany. Today, the major part of adidas’ shoes are produced in Asia, the job title shoe manufacturer in Germany certainly is one of a dying kind.
The general view of the adidas factory in Scheinfeld, Germany.Equipped with several assembly lines, the production center in Scheinfeld manufactures 65,000 pairs of shoes per month. The employees work alongside the automatic inline production. Scheinfeld is the place where the football boot icons “Copa Mundial”, Kaiser5” and “World Cup” are produced. The so-called “Global Technology Center” in Scheinfeld is actually the only place these football boots are manufactured, which allows adidas to put the “Made in Germany” seal on every shoe coming off the production line.
Also produced in Scheinfeld are limited numbers of the Supertrekking Outdoor shoe as well as various Porsche Design racing and golf shoes.
As stated earlier, the craft of shoe manufacturing in Germany is close to extinction. adidas however offers an opportunity for high school graduates to continue the industry Adi Dassler pioneered. An apprentice program that educates graduates from secondary schools gives young people the opportunity to get training as shoe manufacturers. At the moment, the adidas Global Technology Center in Scheinfeld employs six apprentices. Two of them are Sabrina Barthelmess and Pascal Paul, currently entering their third year. The two 17-year-olds are rotating through the entire production chain during their apprenticeship. This gives them the opportunity to get to know each department and each step of shoe production. However, the schedule is very flexible and also offers the apprentices a lot of space to organize their schedules themselves. Due to the fact that Sabrina and Pascal are both good with their hands, they like the apprenticeship at the Global Technology Center very much.
adidas shoes "made in Germany". The Copa Mundial football boot is only produced in Scheinfeld, Germany.According to them, one of the highlights of the three-year apprenticeship definitely is the athlete design program. Shoes of adidas’ most famous and popular athletes such as Lionel Messi or Lukas Podolski are customized and exclusively manufactured in Scheinfeld. All adidas athletes have a wooden remodel of the shape of their feet standing in a huge room. This gives Scheinfeld’s shoe manufacturers the opportunity to quickly respond to the athlete’s wishes, without the athlete coming the long way to Scheinfeld. And of course the exclusive shoe customization, which David Beckham started over thirteen years ago when adidas stitched Beckham’s first son’s name “Romeo” on one of his boots, still is done exclusively in Scheinfeld. So it is understandable that Sabrina and Pascal want to continue their training in Scheinfeld even after their apprenticeship is completed. The next step then would be to start further training as a technician or modeler. And who knows, as a huge Messi fan, Pascal could soon be customizing the shoes of his idol.
Precision is key: Leather is cut for a handmade football bootAlthough machines and robots have revolutionized shoe production over the last couple of decades, shoe manufacturing can still be seen as an art and a craft that requires a lot of skill. Therefore the spirit of Adi, “only to produce the very best of equipment for our athletes”, definitely lives on in Scheinfeld.
Frank Thomas (Moderator): Hi Anthony, thank you for your question. To answer it: no, I don't think so. Each brand has a very own positoning based ...
Anthony: Do you think there is still too much overlap between the Reebok and Adidas brand focus areas (e.g. training, running, se...
Frank Thomas (Moderator): Hi Germaine, as you posted exactly the same comment a couple of times I deleted it from the other posts. Please also ...
A sneak peek into the adidas Group’s international employee population (Part II of III)A sneak peek into the adidas Group’s international employee population (Part II of III)
Scheinfeld is a place less than 40 kilometers west of Herzogenaurach, which has become the last location for adidas shoe manufacturing in Germany. Today, the major part of adidas’ shoes are produced in Asia, the job title shoe manufacturer in Germany certainly is one of a dying kind.
The general view of the adidas factory in Scheinfeld, Germany.Equipped with several assembly lines, the production center in Scheinfeld manufactures 65,000 pairs of shoes per month. The employees work alongside the automatic inline production. Scheinfeld is the place where the football boot icons “Copa Mundial”, Kaiser5” and “World Cup” are produced. The so-called “Global Technology Center” in Scheinfeld is actually the only place these football boots are manufactured, which allows adidas to put the “Made in Germany” seal on every shoe coming off the production line.
Also produced in Scheinfeld are limited numbers of the Supertrekking Outdoor shoe as well as various Porsche Design racing and golf shoes.
As stated earlier, the craft of shoe manufacturing in Germany is close to extinction. adidas however offers an opportunity for high school graduates to continue the industry Adi Dassler pioneered. An apprentice program that educates graduates from secondary schools gives young people the opportunity to get training as shoe manufacturers. At the moment, the adidas Global Technology Center in Scheinfeld employs six apprentices. Two of them are Sabrina Barthelmess and Pascal Paul, currently entering their third year. The two 17-year-olds are rotating through the entire production chain during their apprenticeship. This gives them the opportunity to get to know each department and each step of shoe production. However, the schedule is very flexible and also offers the apprentices a lot of space to organize their schedules themselves. Due to the fact that Sabrina and Pascal are both good with their hands, they like the apprenticeship at the Global Technology Center very much.
adidas shoes "made in Germany". The Copa Mundial football boot is only produced in Scheinfeld, Germany.According to them, one of the highlights of the three-year apprenticeship definitely is the athlete design program. Shoes of adidas’ most famous and popular athletes such as Lionel Messi or Lukas Podolski are customized and exclusively manufactured in Scheinfeld. All adidas athletes have a wooden remodel of the shape of their feet standing in a huge room. This gives Scheinfeld’s shoe manufacturers the opportunity to quickly respond to the athlete’s wishes, without the athlete coming the long way to Scheinfeld. And of course the exclusive shoe customization, which David Beckham started over thirteen years ago when adidas stitched Beckham’s first son’s name “Romeo” on one of his boots, still is done exclusively in Scheinfeld. So it is understandable that Sabrina and Pascal want to continue their training in Scheinfeld even after their apprenticeship is completed. The next step then would be to start further training as a technician or modeler. And who knows, as a huge Messi fan, Pascal could soon be customizing the shoes of his idol.
Precision is key: Leather is cut for a handmade football bootAlthough machines and robots have revolutionized shoe production over the last couple of decades, shoe manufacturing can still be seen as an art and a craft that requires a lot of skill. Therefore the spirit of Adi, “only to produce the very best of equipment for our athletes”, definitely lives on in Scheinfeld.
Frank Thomas (Moderator): Hi Anthony, thank you for your question. To answer it: no, I don't think so. Each brand has a very own positoning based ...
Anthony: Do you think there is still too much overlap between the Reebok and Adidas brand focus areas (e.g. training, running, se...
Frank Thomas (Moderator): Hi Germaine, as you posted exactly the same comment a couple of times I deleted it from the other posts. Please also ...
A sneak peek into the adidas Group’s international employee population (Part II of III)A sneak peek into the adidas Group’s international employee population (Part II of III)
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